360Dialog Blog
What we’ve learned from helping thousands of businesses get WhatsApp right.
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WhatsApp BSUID Integration: Webhooks, Sending and the Contact Book
A WhatsApp Business API integration identifies a customer who uses a WhatsApp username by a business-scoped user ID (BSUID), a code unique to each customer and business portfolio. The webhook still includes the phone number when the same business number exchanged a message or call with the customer in the last 30 days. The number…
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WhatsApp Usernames for Business: What Changes for You and Your Customers
When a customer messages a business under a WhatsApp username, the customer’s phone number can stay hidden, and the business recognizes that customer by an ID WhatsApp creates. Software that looks customers up by phone number, such as a CRM, needs to recognize that ID as well or else those chats won’t link to the…
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Registering and Porting a Phone Number for the WhatsApp Business API
A WhatsApp Business API number is registered with a verification code and one API call, and porting it now means sharing it with a new partner.
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WhatsApp API Sandbox: How to Test the API Before Registering a Number
The WhatsApp API sandbox tests webhooks, messages, and three templates with one API key, one fixed recipient, and 200 messages before a number is registered.
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get.chat vs Building a Custom WhatsApp Inbox: When to Build and When to Buy
A custom WhatsApp inbox needs five backend components. Compare building from scratch vs buying get.chat’s managed layer to decide which path fits your team.
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WhatsApp Business App Messages Not Showing in Your CRM? How Coexistence Sync Works
Replies typed in the WhatsApp Business app reach your CRM as message echoes, and past chats and contacts sync once, within 24 hours of connecting.
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Setting Up get.chat: REST API and Multi-Webhook Configuration Guide
Set up get.chat on a WhatsApp Business number: connect with your API key, send your first message, and fan one webhook out to several systems.
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WhatsApp Marketing Template Formats: Carousels, Limited-Time Offers, Video and Buttons That Convert
WhatsApp marketing templates can use image or video headers, carousels of 2 to 10 cards, limited-time offers with a countdown, and up to 10 buttons.
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How to Set Up WhatsApp Coexistence with 360Dialog: Step by Step
Start Meta’s sign-up from 360Dialog, enter your WhatsApp Business app number, and scan a QR code, as Meta now detects Coexistence on its own.
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What a 360Pilot Audit Covers
The free WhatsApp health check reviews every conversation on your number and ranks what to fix. First month free, then monthly, biweekly, or weekly reports.
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What Is get.chat and How Does It Extend the WhatsApp Business API?
get.chat is the REST API, multi-webhook, and shared inbox layer built into 360Dialog Inbox, included with the Premium plan at €99 per month.
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How to Build a WhatsApp AI Chatbot
A WhatsApp AI chatbot requires a webhook, an LLM API call, and a WhatsApp API connection through a BSP like 360Dialog to deliver replies.
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WhatsApp Interactive Messages: Buttons, Lists, and Reply Options
WhatsApp interactive messages let customers answer with reply buttons, lists, link buttons, or carousels within 24 hours of their last message or call.
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Meta Business Agent Per-Token Pricing: What a Reply Actually Costs
A Meta Business Agent reply costs about 4 to 5 US cents: Meta bills $2.00 per million tokens and a typical reply uses 20,000 to 25,000 tokens.
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WhatsApp Coexistence: Running the Business App and Cloud API on the Same Number
Coexistence lets your CRM or chatbot answer customers on your number while your team keeps chatting, and manual replies stay free.
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Marketing Messages API for WhatsApp (Formerly MM Lite): Max Price and How to Switch
The Marketing Messages API for WhatsApp, formerly MM Lite, sends marketing templates with delivery optimization from your existing number and templates.
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What Businesses Can Do With The WhatsApp Calling API
The WhatsApp Calling API lets businesses take free customer calls in WhatsApp and call customers back with permission, paying by call length and country.
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Meta Tech Provider vs Tech Partner vs Solution Partner: What Each Tier Means for Your WhatsApp API
Meta has three WhatsApp partner tiers, and only Solution Partners hold a credit line to pay Meta for clients’ usage and invoice those clients directly.
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360Dialog Inbox vs WATI vs Respond.io vs Trengo: Which WhatsApp Team Inbox Fits Your Business?
Compare 360Dialog Inbox, WATI, Respond.io, and Trengo on price per team size, WhatsApp message fees after October 1, 2026, features, and support.
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How to Audit Your WhatsApp Spend
A WhatsApp spend audit compares what each entry point costs with the conversions it produces, so you can cut spending that loses money.
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How to Sell on WhatsApp: Catalogs, Carts, and Product Messages
Sell on WhatsApp by connecting a Meta catalog to your business number and sending product messages that customers turn into carts and orders.
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How to Build a WhatsApp Sales Pipeline Without a CRM
You can build a WhatsApp sales pipeline without a CRM by using tags inside a shared WhatsApp inbox to label each conversation with a deal stage and advance it as the sale progresses. You tag each customer chat with a stage like “New lead,” “Quote sent,” or “Awaiting payment,” and your entire pipeline lives where…
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Click-to-WhatsApp Ads (CTWA): How They Work, What They Cost, and How to Measure Them
Click-to-WhatsApp ads open a WhatsApp chat from a Meta ad, and replying within 24 hours opens a free messaging window of up to 7 days.
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4 More Ways to Automate WhatsApp with 360Dialog
Pabbly Connect, Pipedream, IFTTT, and Activepieces send WhatsApp messages from your own number through 360Dialog, each at a different cost and skill level.
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WhatsApp Embedded Signup for SaaS Platforms: Versions, Migration, and the v2 and v3 Deadline
Meta deprecates WhatsApp Embedded Signup v2 and v3 on October 15, 2026, while v4 has no end date. Check your version and migrate.
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WhatsApp Flows: How to Build Forms and Collect Data Inside WhatsApp
WhatsApp Flows lets you build multi-screen forms inside WhatsApp chats. Learn to create Flows via the Cloud API with JSON examples and design best practices.
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How to Manage WhatsApp as a Team with a Shared Inbox
Manage WhatsApp as a team by connecting your business number to 360Dialog Inbox, a shared inbox on the WhatsApp Business API that gives every team member their own login, conversation assignment, tags, and saved responses. It is included with the Premium plan at €99 per number per month, needs no code, and runs in the…
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What Is the WhatsApp Cloud API?
The WhatsApp Cloud API is Meta’s hosted service for sending WhatsApp messages from your own software, and the only Business API version still delivering them.
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Make WhatsApp Integration: Connect Your Business Number to Your Scenarios
You can connect WhatsApp to Make with two modules that come with every Make plan: one receives the messages customers send you, and one sends your replies. There is nothing to install and no server to run. Once connected, your scenarios send order updates, reminders, and follow-ups from your own business number the moment something…
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Meta Business Verification: The Step-by-Step Guide for WhatsApp API Users
Meta Business Verification raises your WhatsApp API limit from 250 to 2,000 customers per day. Here is how to complete it step by step.
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Meta Business Agent vs a Third-Party AI Agent on the Same WhatsApp Account
Meta Business Agent charges a flat $2.00 per million tokens and bundles AI processing with message delivery in a single charge, while a third-party AI agent on the same WhatsApp Account separates AI costs from messaging costs and leaves the BSP app in control of conversation routing. Choosing between the two paths means comparing cost…
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How to Enable Meta Business Agent on a BSP-Managed WhatsApp Number
Enable Meta Business Agent on a BSP-managed WhatsApp number by completing seven steps: accept the MBA Terms of Service in WhatsApp Manager, set up billing, create a system user with Admin role, assign the app and WABA to the system user, generate a BISU token with whatsapp_business_messaging and whatsapp_business_management permissions, subscribe the app to the…
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What Is OBA on WhatsApp? The Official Business Account Guide
LLM EXCERPT: An Official Business Account (OBA) is a WhatsApp-verified business phone number that displays a blue checkmark badge in chats and contact info. Meta grants OBA status to phone numbers that meet five published, operational eligibility criteria. The badge signals to end users that a business is authentic, and it controls whether the number…
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n8n WhatsApp Integration: Connect Your Business Number to Your Workflows
A community node maintained by the 360Dialog team connects n8n to the WhatsApp Business API with automatic webhook registration, text, media, and template messaging, all from inside your workflows. The node handles the full webhook lifecycle: it registers a new URL on activation and restores the previous one when you deactivate it. That means no…
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Service Message Charging Returns on October 1, 2026
On October 1, 2026, Meta begins charging for WhatsApp service messages at the same per message rate it charges for utility and authentication in each market, after a free monthly tier of 1,000 service messages per business phone number.[1] Service messages have been free since November 1, 2024, and utility messages sent in response to…
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What Happens to Your BSP Integration When Meta Business Agent Is Turned On
When Meta Business Agent is enabled on a WhatsApp number managed through a Business Solution Provider (BSP), the partner app stops being the primary responder: Consumer messages arrive on the standby webhook field while the agent holds control, and the app regains control by sending a message or, as the configured escalation partner, by calling…
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WhatsApp Zapier Integration: Connect Your Business Number to 9,000+ Apps
360Dialog has a native app in Zapier’s directory (version 1.3.0) that connects a WhatsApp Business API number to 9,000+ apps without code. The app supports one instant trigger (New Inbound Message) and three messaging actions (Send Text Message, Send Template Message, Send Media Message). A team pastes its API key from the 360Dialog Hub into…
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Meta Business Agent Eligibility: Excluded Verticals, Number Conditions, and How to Check
Meta Business Agent is available to any WhatsApp Cloud API number that meets six conditions simultaneously: supported vertical, Cloud API management, good standing, eligible country, business trust and verification, and no conflicting messaging product. Seven verticals are excluded: finance, government, health, alcohol, gambling, over-the-counter drugs, and matrimony services. The eligibility endpoint returns a single boolean,…
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WhatsApp Automation: How to Connect Your Business Number to Any Tool
Automating WhatsApp means connecting a business phone number to the tools that already run the operation, so messages go out when an event fires, not when someone remembers to type one. That connection runs on the WhatsApp Business API, which is the programmatic layer Meta provides for sending and receiving messages at scale. The API…
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Who Bills You for Meta Business Agent Messages, and Why It’s Not Your BSP
Meta bills every business directly for Meta Business Agent messages, including businesses whose WhatsApp number is managed through a Business Solution Provider (BSP), at $2.00 per 1 million tokens. The charge took effect on August 1, 2026 at 12pm PT, and the invoice comes from Meta against a credit line held in the business’s own…
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Meta Business Agent: The Complete Guide for WhatsApp API Users
Meta Business Agent is an enterprise AI agent that answers WhatsApp customers in the business’s own voice, using the business’s knowledge and connected systems, on numbers managed through the Cloud API. That includes numbers managed through a Business Solution Provider (BSP) or Embedded Signup. Meta launched the platform on July 1, 2026 and began charging…
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WhatsApp Business API Pricing: Why “Markup on Messages” Often Costs You More
When you’re choosing a WhatsApp Business Solution Provider (BSP), the pricing page rarely tells the whole story. Every provider in this market builds on the same official WhatsApp rate cards – the real differences come from where each one layers its margin on top: a fixed subscription, a markup on templates, a markup on service…
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How to Get Your First WhatsApp Business Account Approved
A WhatsApp Business Account (WABA) is the Meta-owned object that gives you programmatic access to the WhatsApp Business Platform. Without an approved WABA, you cannot send a single message through the API. Approval is not one decision. It is four separate reviews: The WABA approval process is really those four reviews stacked together, each with…
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Meta Business Agent Is Here – And 360Dialog Is Your Partner to Get There Without the Guesswork
WhatsApp is getting an AI upgrade. Meta Business Agent (MBA) is Meta’s new enterprise AI agent that talks to your customers directly on WhatsApp, in your brand’s voice, answering from your own knowledge, taking actions in your systems through connectors, and handing off to your app or a human when it needs to. Once enabled,…
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EU-Hosted WhatsApp: What GDPR Actually Means for Your BSP in 2026
For years, choosing a WhatsApp provider was mostly a messaging decision. In 2026, it has turned into a data-protection one. Legal, procurement, and security teams across Europe are asking harder questions about where customer conversations are processed and stored, and who can reach that data. For banks, insurers, hospitals, public bodies, and SaaS platforms handling…
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Why 360Dialog Sets the Global Standard for WhatsApp Business Support
When WhatsApp is a mission-critical channel for your business, the quality of your Business Solution Provider’s (BSP) support isn’t a nice-to-have – it’s a make-or-break factor. Downtime, failed message delivery, or a stalled API integration can directly impact revenue, customer relationships, and operational continuity. Choosing the right BSP means choosing a partner who shows up…
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The End of the Transactional Era: Why 360Dialog’s Subscription Model is the Future of WhatsApp Business
To evaluate the shifting realities of WhatsApp ecosystem costs, it is essential to define how these competing structures operate. A subscription-based pricing model charges businesses a predictable, flat license fee at recurring intervals, entirely independent of the volume of messages transmitted. On the other hand, a transactional pricing model continuously charges companies a variable fee…
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Why Your WhatsApp Templates Keep Getting Rejected (and How to Fix the Pattern)
Your template got rejected, Meta didn’t give a clear reason, and your campaign is sitting idle. The cause is rarely random. It’s usually one of four or five repeating patterns that show up across nearly every account dealing with rejections at scale. Once you can spot which pattern you’re in, the fix is usually straightforward.…
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How to build WhatsApp Into Your SaaS
Your customers want to reach their own users on WhatsApp, and the ones who can’t do it inside your platform are doing it somewhere else. Every time a user leaves your product to send a message from another tool, that’s activity you no longer own, and activity that moves outside your platform is where stickiness…
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Meta’s New Messaging Limits & Template Pacing: How to Redesign Your Campaign Strategy
Over the past year, Meta has quietly shifted the center of gravity in WhatsApp campaign execution, away from hard messaging limits and toward quality-based pacing. Most teams haven’t adjusted yet. You can still send high volumes, and the WhatsApp messaging limit tiers (250, 2K, 10K and up) technically still exist. But they’re no longer what…
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The 72-Hour Click-to-WhatsApp Ad Window: A Performance Playbook
If you’re running Click to WhatsApp ads, you’re unlocking a time-bound engagement window that can dramatically shift your acquisition economics. Most teams treat CTWA like a simple traffic channel. They optimize for CPC, maybe cost per conversation, and stop there. But that’s a mistake. The real leverage sits after the click. When a user enters…
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