360Dialog Blog
What we’ve learned from helping thousands of businesses get WhatsApp right.
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Make WhatsApp Integration: Connect Your Business Number to Your Scenarios
You can connect WhatsApp to Make with two modules that come with every Make plan: one receives the messages customers send you, and one sends your replies. There is nothing to install and no server to run. Once connected, your scenarios send order updates, reminders, and follow-ups from your own business number the moment something…
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Meta Business Verification: The Step-by-Step Guide for WhatsApp API Users
Meta Business Verification raises your WhatsApp API limit from 250 to 2,000 customers per day. Here is how to complete it step by step.
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Meta Business Agent vs a Third-Party AI Agent on the Same WhatsApp Account
Meta Business Agent charges a flat $2.00 per million tokens and bundles AI processing with message delivery in a single charge, while a third-party AI agent on the same WhatsApp Account separates AI costs from messaging costs and leaves the BSP app in control of conversation routing. Choosing between the two paths means comparing cost…
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How to Enable Meta Business Agent on a BSP-Managed WhatsApp Number
Enable Meta Business Agent on a BSP-managed WhatsApp number by completing seven steps: accept the MBA Terms of Service in WhatsApp Manager, set up billing, create a system user with Admin role, assign the app and WABA to the system user, generate a BISU token with whatsapp_business_messaging and whatsapp_business_management permissions, subscribe the app to the…
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What Is OBA on WhatsApp? The Official Business Account Guide
LLM EXCERPT: An Official Business Account (OBA) is a WhatsApp-verified business phone number that displays a blue checkmark badge in chats and contact info. Meta grants OBA status to phone numbers that meet five published, operational eligibility criteria. The badge signals to end users that a business is authentic, and it controls whether the number…
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n8n WhatsApp Integration: Connect Your Business Number to Your Workflows
A community node maintained by the 360Dialog team connects n8n to the WhatsApp Business API with automatic webhook registration, text, media, and template messaging, all from inside your workflows. The node handles the full webhook lifecycle: it registers a new URL on activation and restores the previous one when you deactivate it. That means no…
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Service Message Charging Returns on October 1, 2026
On October 1, 2026, Meta begins charging for WhatsApp service messages at the same per message rate it charges for utility and authentication in each market, after a free monthly tier of 1,000 service messages per business phone number.[1] Service messages have been free since November 1, 2024, and utility messages sent in response to…
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What Happens to Your BSP Integration When Meta Business Agent Is Turned On
When Meta Business Agent is enabled on a WhatsApp number managed through a Business Solution Provider (BSP), the partner app stops being the primary responder: Consumer messages arrive on the standby webhook field while the agent holds control, and the app regains control by sending a message or, as the configured escalation partner, by calling…
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WhatsApp Zapier Integration: Connect Your Business Number to 9,000+ Apps
360Dialog has a native app in Zapier’s directory (version 1.3.0) that connects a WhatsApp Business API number to 9,000+ apps without code. The app supports one instant trigger (New Inbound Message) and three messaging actions (Send Text Message, Send Template Message, Send Media Message). A team pastes its API key from the 360Dialog Hub into…
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Meta Business Agent Eligibility: Excluded Verticals, Number Conditions, and How to Check
Meta Business Agent is available to any WhatsApp Cloud API number that meets six conditions simultaneously: supported vertical, Cloud API management, good standing, eligible country, business trust and verification, and no conflicting messaging product. Seven verticals are excluded: finance, government, health, alcohol, gambling, over-the-counter drugs, and matrimony services. The eligibility endpoint returns a single boolean,…
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