Tag: BSP
Articles about choosing, comparing, and working with a WhatsApp Business Solution Provider.
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Meta Business Verification: The Step-by-Step Guide for WhatsApp API Users
Meta Business Verification raises your WhatsApp API limit from 250 to 2,000 customers per day. Here is how to complete it step by step.
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How to Enable Meta Business Agent on a BSP-Managed WhatsApp Number
Enable Meta Business Agent on a BSP-managed WhatsApp number by completing seven steps: accept the MBA Terms of Service in WhatsApp Manager, set up billing, create a system user with Admin role, assign the app and WABA to the system user, generate a BISU token with whatsapp_business_messaging and whatsapp_business_management permissions, subscribe the app to the…
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What Is OBA on WhatsApp? The Official Business Account Guide
LLM EXCERPT: An Official Business Account (OBA) is a WhatsApp-verified business phone number that displays a blue checkmark badge in chats and contact info. Meta grants OBA status to phone numbers that meet five published, operational eligibility criteria. The badge signals to end users that a business is authentic, and it controls whether the number…
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Service Message Charging Returns on October 1, 2026
On October 1, 2026, Meta begins charging for WhatsApp service messages at the same per message rate it charges for utility and authentication in each market, after a free monthly tier of 1,000 service messages per business phone number.[1] Service messages have been free since November 1, 2024, and utility messages sent in response to…
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What Happens to Your BSP Integration When Meta Business Agent Is Turned On
When Meta Business Agent is enabled on a WhatsApp number managed through a Business Solution Provider (BSP), the partner app stops being the primary responder: Consumer messages arrive on the standby webhook field while the agent holds control, and the app regains control by sending a message or, as the configured escalation partner, by calling…
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Who Bills You for Meta Business Agent Messages, and Why It’s Not Your BSP
Meta bills every business directly for Meta Business Agent messages, including businesses whose WhatsApp number is managed through a Business Solution Provider (BSP), at $2.00 per 1 million tokens. The charge took effect on August 1, 2026 at 12pm PT, and the invoice comes from Meta against a credit line held in the business’s own…
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Meta Business Agent: The Complete Guide for WhatsApp API Users
Meta Business Agent is an enterprise AI agent that answers WhatsApp customers in the business’s own voice, using the business’s knowledge and connected systems, on numbers managed through the Cloud API. That includes numbers managed through a Business Solution Provider (BSP) or Embedded Signup. Meta launched the platform on July 1, 2026 and began charging…
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WhatsApp Business API Pricing: Why “Markup on Messages” Often Costs You More
When you’re choosing a WhatsApp Business Solution Provider (BSP), the pricing page rarely tells the whole story. Every provider in this market builds on the same official WhatsApp rate cards – the real differences come from where each one layers its margin on top: a fixed subscription, a markup on templates, a markup on service…
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How to Get Your First WhatsApp Business Account Approved
A WhatsApp Business Account (WABA) is the Meta-owned object that gives you programmatic access to the WhatsApp Business Platform. Without an approved WABA, you cannot send a single message through the API. Approval is not one decision. It is four separate reviews: The WABA approval process is really those four reviews stacked together, each with…
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EU-Hosted WhatsApp: What GDPR Actually Means for Your BSP in 2026
For years, choosing a WhatsApp provider was mostly a messaging decision. In 2026, it has turned into a data-protection one. Legal, procurement, and security teams across Europe are asking harder questions about where customer conversations are processed and stored, and who can reach that data. For banks, insurers, hospitals, public bodies, and SaaS platforms handling…
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