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WhatsApp Zapier Integration: Connect Your Business Number to 9,000+ Apps

Table of Contents

A WhatsApp Zapier integration connects a WhatsApp Business API number to Zapier’s 9,000+ apps, so messages go out automatically when an event fires in another system and incoming WhatsApp conversations trigger workflows in the CRM, spreadsheet, or helpdesk already connected to Zapier.[1] The connection runs through a native app in Zapier’s directory: a team enters its API key, picks a trigger and an action, and the Zap runs with no server, no webhook build, and no code.

360Dialog, an Official Meta Solution Partner, publishes that native Zapier app and provides the WhatsApp Business API account behind it. Plans start at €49 per number per month with no markup on Meta’s per-message fees, and 24/7 support covers both the API connection and the Zapier integration.[6]

Key Takeaways

  1. 360Dialog has a native app in Zapier’s directory (version 1.3.0) that connects a WhatsApp Business API number to 9,000+ apps without code.
  2. The app supports one instant trigger (New Inbound Message) and three messaging actions (Send Text Message, Send Template Message, Send Media Message), plus a Health Check action.
  3. Zapier’s separate “WhatsApp Business” app connects directly to Meta’s Cloud API via OAuth and does not work with a 360Dialog API key.
  4. Zapier’s free plan includes 100 tasks per month with two-step Zaps. The Professional plan starts at $19.99 per month (billed annually) with 750 tasks and multi-step Zaps. Triggers do not consume tasks.
  5. Messages sent outside the 24-hour customer service window must use an approved template; free-form text and media messages will fail.

What a Zapier WhatsApp Integration Gives You

360Dialog’s Zapier app connects a WhatsApp Business API account to Zapier’s full app library through a no-code interface, supporting both outbound and inbound messaging.

  • No server to host. Zapier runs the automation infrastructure. There is no server to provision, patch, or monitor.
  • Built on the official WhatsApp Business API. The 360Dialog Zapier app uses the same API endpoint (POST https://waba-v2.360dialog.io/messages) and authentication (D360-API-KEY header) that 360Dialog runs for all its customers, backed by Meta’s official infrastructure.[2] It is not a scraper or unofficial access method.
  • Two-way messaging. Send outbound messages (text, template, or media) from any Zap, and receive inbound messages through the “New Inbound Message” instant trigger. Inbound messages fire the moment a customer writes to the number, with no polling delay.[1]
  • Works standalone. The 360Dialog Zapier app connects directly. No additional third-party tool is required between Zapier and WhatsApp.

Connect WhatsApp to Zapier If…

The Zapier integration fits teams that already use Zapier and want WhatsApp in the same automation stack without writing code.

  • You already use Zapier. WhatsApp becomes one more app in an existing workflow, alongside the CRM, form builder, and spreadsheet apps already connected.
  • You want no-code automation. The entire setup happens in Zapier’s visual editor. Triggers, actions, and filters are configured through the interface. No developer is required.[2]
  • Your volume fits Zapier’s pricing. Zapier’s free plan includes 100 tasks per month with two-step Zaps only. The Professional plan starts at $19.99 per month (billed annually) with 750 tasks and multi-step Zaps. The Team plan starts at $69 per month with 2,000 tasks.[4] Each standard action step in a Zap consumes one task. Triggers, filters, formatters, and path steps do not.[4] High-volume senders should compare Zapier’s per-task cost against a direct API integration or a tool like n8n.
  • You do not need sub-second polling. The 360Dialog “New Inbound Message” trigger is instant (webhook-based), so inbound messages arrive in real time regardless of plan tier.[1] If a Zap uses a polling trigger from another app, the delay depends on the plan: 15 minutes (free), 2 minutes (Professional), 1 minute (Team).[4]

Connect your WhatsApp number to Zapier and automate the first workflow today. Get API access.

Not a developer? The 360Dialog Marketplace connects businesses with ready-made WhatsApp solutions that work without code.

Automation vs. Live Chat

Zapier automates events, not conversations. A Zap can send a template message when a form is submitted, log an incoming message to a spreadsheet, or update a CRM record. It cannot hold a back-and-forth conversation with a customer.

For live chat, pair the Zapier integration with a team inbox on the same WhatsApp number. The multi-webhook feature routes inbound traffic to up to three endpoints per number, so an automation tool and a team inbox can both receive the same messages.[8]

Connect Your Account in 3 Steps

Connecting WhatsApp to Zapier requires a 360Dialog WhatsApp Business API account and a Zapier account on any plan.

  1. Find the 360Dialog app in Zapier. Search for “360dialog” in Zapier’s app directory. The app is listed under the Communication category.[1] Click “Connect” and enter your API key from the 360Dialog Hub. The key is generated per phone number and shown only once; store it before closing the window. Generating a new key revokes all previous keys for that number.[3]
  2. Pick your trigger. Choose the event that starts the automation. To react to an incoming WhatsApp message, use 360Dialog’s “New Inbound Message” trigger, which fires instantly via webhook.[1] To send a WhatsApp message based on an event in another app, use that app’s trigger (for example, “New Form Submission” in Typeform or “New Deal” in HubSpot).
  3. Pick your action. The 360Dialog app offers three messaging actions.[1] Send Text Message sends free-form text (inside the 24-hour customer service window only). Send Template Message sends a pre-approved template (works anytime, including outside the 24-hour window). Send Media Message sends an image, video, document, or audio file from a public URL. A fourth action, Health Check, confirms the API connection is active.

Recipient phone numbers follow the WhatsApp API format: country code plus digits, with no plus sign and no spaces (for example, 491XXXXXXXXX for a German number).

  • The 24-hour rule: Messages sent outside the 24-hour customer service window must use an approved template. Free-form text and media messages sent outside the window will fail. The window opens each time a customer messages your number.[7]
  • Webhook registration: The 360Dialog Zapier app registers a webhook on your number when the connection is activated. By default, one webhook serves a number. If you already use a webhook for another service (such as a team inbox), enable multi-webhook through the 360Dialog Hub or API before connecting Zapier, so both endpoints receive traffic.[8]
  • Zapier’s other WhatsApp apps: Zapier’s directory includes a separate “WhatsApp Business” app that connects directly to Meta’s Cloud API via OAuth.[5] That app does not work with a 360Dialog API key. If you are a 360Dialog customer, use the “360dialog” app.

Use Cases: What People Automate

Zapier connects WhatsApp to apps that already hold customer data. Four common automations:

  • Lead follow-up from a form submission. A prospect fills out a Typeform or HubSpot form. Zapier sends a WhatsApp template message automatically, while the lead is still engaged. Trigger: New Form Submission (Typeform). Action: Send Template Message (360Dialog).
  • CRM sync on incoming message. A customer messages the WhatsApp number. Zapier creates or updates a contact in HubSpot or Salesforce with the message content and timestamp. Trigger: New Inbound Message (360Dialog). Action: Create/Update Contact (HubSpot).
  • Order confirmation from e-commerce. A new Shopify order lands. Zapier sends a WhatsApp confirmation with the order number and delivery estimate. Trigger: New Order (Shopify). Action: Send Template Message (360Dialog).
  • Appointment reminder from a calendar. A Google Calendar event starts in 24 hours. Zapier sends a WhatsApp reminder with the time and a link to reschedule. Trigger: Event Start (Google Calendar, with a delay offset). Action: Send Template Message (360Dialog).

Want Your Team in One Shared View?

Automation handles events. A shared inbox handles conversations. Team inbox solutions available through the 360Dialog Marketplace let multiple agents see, assign, and reply to WhatsApp messages from one interface, on the same number the Zaps use. Multi-webhook routing keeps both systems receiving traffic on the same number.[8]

Ready to connect both automation and a live inbox to the same number? Talk to us.

Why 360Dialog

360Dialog is an Official Meta Solution Partner with WhatsApp API plans starting at €49 per number per month and no markup on Meta’s per-message fees. More than 100,000 businesses send over 2 billion messages through the platform, backed by 24/7 support.[6]

“By far the best WhatsApp Business API service provider. 360Dialog is very helpful with Meta support matters. Onboarding on WhatsApp is finally simple.” Lucas Zimmermann, Co-founder at Wax

Frequently Asked Questions

Is There a Native 360Dialog App in Zapier?

Yes. 360Dialog has a published app in Zapier’s directory (version 1.3.0), listed under the Communication category. It connects directly, with no custom webhook or HTTP module required.[1]

Do I Need a Developer to Set Up the Integration?

No. The entire setup happens in Zapier’s no-code editor. You paste your 360Dialog API key, pick a trigger, pick an action, and the Zap runs.[2]

What Is the Difference Between the 360Dialog App and Zapier’s Built-In WhatsApp Business App?

The 360Dialog app connects through the 360Dialog WhatsApp Business API, using your 360Dialog API key and your 360Dialog-managed number. Zapier’s built-in “WhatsApp Business” app connects directly to Meta’s Cloud API via OAuth.[5] The two apps are separate; a 360Dialog API key will not work with Zapier’s built-in WhatsApp Business app, and a Meta OAuth connection will not work with the 360Dialog app.

Can I Send Template Messages with Variables?

Yes. The Send Template Message action supports approved templates. Variables in the template are mapped to fields from earlier steps in the Zap.[1]

What Happens When I Message Someone Outside the 24-Hour Customer Service Window?

Only pre-approved template messages go through outside the 24-hour window. Free-form text and media messages will fail. The window opens each time a customer messages your number.[7]

Sources

[1] Zapier, “360dialog Integrations,” zapier.com/apps/360dialog/integrations. Accessed 3 Sep 2026.

[2] 360Dialog, “Zapier Integration,” help.360dialog.com/en/articles/9688265-zapier-integration. Accessed 3 Sep 2026.

[3] 360Dialog, “API Keys,” docs.360dialog.com/docs/hub/api-key. Accessed 3 Sep 2026.

[4] Zapier, “Plans & Pricing,” zapier.com/pricing. Accessed 3 Sep 2026.

[5] Zapier, “How to get started with WhatsApp Business on Zapier,” help.zapier.com/hc/en-us/articles/40123068069005. Accessed 3 Sep 2026.

[6] 360Dialog, “Pricing,” 360dialog.com/pricing. Accessed 3 Sep 2026.

[7] Meta, “Pricing on the WhatsApp Business Platform,” developers.facebook.com/docs/whatsapp/pricing. Accessed 3 Sep 2026.

[8] 360Dialog, “Set Multiple Webhooks for Phone Number,” docs.360dialog.com/partner/onboarding/webhook-events-and-setup/set-multiple-webhooks-for-phone-number. Accessed 3 Sep 2026.

A WhatsApp Zapier integration connects a WhatsApp Business API number to Zapier’s 9,000+ apps, so messages go out automatically when an event fires in another system and incoming WhatsApp conversations trigger workflows in the CRM, spreadsheet, or helpdesk already connected to Zapier.[1] The connection runs through a native app in Zapier’s directory: a team enters its API key, picks a trigger and an action, and the Zap runs with no server, no webhook build, and no code.

360Dialog, an Official Meta Solution Partner, publishes that native Zapier app and provides the WhatsApp Business API account behind it. Plans start at €49 per number per month with no markup on Meta’s per-message fees, and 24/7 support covers both the API connection and the Zapier integration.[6]

Key Takeaways

  1. 360Dialog has a native app in Zapier’s directory (version 1.3.0) that connects a WhatsApp Business API number to 9,000+ apps without code.
  2. The app supports one instant trigger (New Inbound Message) and three messaging actions (Send Text Message, Send Template Message, Send Media Message), plus a Health Check action.
  3. Zapier’s separate “WhatsApp Business” app connects directly to Meta’s Cloud API via OAuth and does not work with a 360Dialog API key.
  4. Zapier’s free plan includes 100 tasks per month with two-step Zaps. The Professional plan starts at $19.99 per month (billed annually) with 750 tasks and multi-step Zaps. Triggers do not consume tasks.
  5. Messages sent outside the 24-hour customer service window must use an approved template; free-form text and media messages will fail.

What a Zapier WhatsApp Integration Gives You

360Dialog’s Zapier app connects a WhatsApp Business API account to Zapier’s full app library through a no-code interface, supporting both outbound and inbound messaging.

  • No server to host. Zapier runs the automation infrastructure. There is no server to provision, patch, or monitor.
  • Built on the official WhatsApp Business API. The 360Dialog Zapier app uses the same API endpoint (POST https://waba-v2.360dialog.io/messages) and authentication (D360-API-KEY header) that 360Dialog runs for all its customers, backed by Meta’s official infrastructure.[2] It is not a scraper or unofficial access method.
  • Two-way messaging. Send outbound messages (text, template, or media) from any Zap, and receive inbound messages through the “New Inbound Message” instant trigger. Inbound messages fire the moment a customer writes to the number, with no polling delay.[1]
  • Works standalone. The 360Dialog Zapier app connects directly. No additional third-party tool is required between Zapier and WhatsApp.

Connect WhatsApp to Zapier If…

The Zapier integration fits teams that already use Zapier and want WhatsApp in the same automation stack without writing code.

  • You already use Zapier. WhatsApp becomes one more app in an existing workflow, alongside the CRM, form builder, and spreadsheet apps already connected.
  • You want no-code automation. The entire setup happens in Zapier’s visual editor. Triggers, actions, and filters are configured through the interface. No developer is required.[2]
  • Your volume fits Zapier’s pricing. Zapier’s free plan includes 100 tasks per month with two-step Zaps only. The Professional plan starts at $19.99 per month (billed annually) with 750 tasks and multi-step Zaps. The Team plan starts at $69 per month with 2,000 tasks.[4] Each standard action step in a Zap consumes one task. Triggers, filters, formatters, and path steps do not.[4] High-volume senders should compare Zapier’s per-task cost against a direct API integration or a tool like n8n.
  • You do not need sub-second polling. The 360Dialog “New Inbound Message” trigger is instant (webhook-based), so inbound messages arrive in real time regardless of plan tier.[1] If a Zap uses a polling trigger from another app, the delay depends on the plan: 15 minutes (free), 2 minutes (Professional), 1 minute (Team).[4]

Connect your WhatsApp number to Zapier and automate the first workflow today. Get API access.

Not a developer? The 360Dialog Marketplace connects businesses with ready-made WhatsApp solutions that work without code.

Automation vs. Live Chat

Zapier automates events, not conversations. A Zap can send a template message when a form is submitted, log an incoming message to a spreadsheet, or update a CRM record. It cannot hold a back-and-forth conversation with a customer.

For live chat, pair the Zapier integration with a team inbox on the same WhatsApp number. The multi-webhook feature routes inbound traffic to up to three endpoints per number, so an automation tool and a team inbox can both receive the same messages.[8]

Connect Your Account in 3 Steps

Connecting WhatsApp to Zapier requires a 360Dialog WhatsApp Business API account and a Zapier account on any plan.

  1. Find the 360Dialog app in Zapier. Search for “360dialog” in Zapier’s app directory. The app is listed under the Communication category.[1] Click “Connect” and enter your API key from the 360Dialog Hub. The key is generated per phone number and shown only once; store it before closing the window. Generating a new key revokes all previous keys for that number.[3]
  2. Pick your trigger. Choose the event that starts the automation. To react to an incoming WhatsApp message, use 360Dialog’s “New Inbound Message” trigger, which fires instantly via webhook.[1] To send a WhatsApp message based on an event in another app, use that app’s trigger (for example, “New Form Submission” in Typeform or “New Deal” in HubSpot).
  3. Pick your action. The 360Dialog app offers three messaging actions.[1] Send Text Message sends free-form text (inside the 24-hour customer service window only). Send Template Message sends a pre-approved template (works anytime, including outside the 24-hour window). Send Media Message sends an image, video, document, or audio file from a public URL. A fourth action, Health Check, confirms the API connection is active.

Recipient phone numbers follow the WhatsApp API format: country code plus digits, with no plus sign and no spaces (for example, 491XXXXXXXXX for a German number).

  • The 24-hour rule: Messages sent outside the 24-hour customer service window must use an approved template. Free-form text and media messages sent outside the window will fail. The window opens each time a customer messages your number.[7]
  • Webhook registration: The 360Dialog Zapier app registers a webhook on your number when the connection is activated. By default, one webhook serves a number. If you already use a webhook for another service (such as a team inbox), enable multi-webhook through the 360Dialog Hub or API before connecting Zapier, so both endpoints receive traffic.[8]
  • Zapier’s other WhatsApp apps: Zapier’s directory includes a separate “WhatsApp Business” app that connects directly to Meta’s Cloud API via OAuth.[5] That app does not work with a 360Dialog API key. If you are a 360Dialog customer, use the “360dialog” app.

Use Cases: What People Automate

Zapier connects WhatsApp to apps that already hold customer data. Four common automations:

  • Lead follow-up from a form submission. A prospect fills out a Typeform or HubSpot form. Zapier sends a WhatsApp template message automatically, while the lead is still engaged. Trigger: New Form Submission (Typeform). Action: Send Template Message (360Dialog).
  • CRM sync on incoming message. A customer messages the WhatsApp number. Zapier creates or updates a contact in HubSpot or Salesforce with the message content and timestamp. Trigger: New Inbound Message (360Dialog). Action: Create/Update Contact (HubSpot).
  • Order confirmation from e-commerce. A new Shopify order lands. Zapier sends a WhatsApp confirmation with the order number and delivery estimate. Trigger: New Order (Shopify). Action: Send Template Message (360Dialog).
  • Appointment reminder from a calendar. A Google Calendar event starts in 24 hours. Zapier sends a WhatsApp reminder with the time and a link to reschedule. Trigger: Event Start (Google Calendar, with a delay offset). Action: Send Template Message (360Dialog).

Want Your Team in One Shared View?

Automation handles events. A shared inbox handles conversations. Team inbox solutions available through the 360Dialog Marketplace let multiple agents see, assign, and reply to WhatsApp messages from one interface, on the same number the Zaps use. Multi-webhook routing keeps both systems receiving traffic on the same number.[8]

Ready to connect both automation and a live inbox to the same number? Talk to us.

Why 360Dialog

360Dialog is an Official Meta Solution Partner with WhatsApp API plans starting at €49 per number per month and no markup on Meta’s per-message fees. More than 100,000 businesses send over 2 billion messages through the platform, backed by 24/7 support.[6]

“By far the best WhatsApp Business API service provider. 360Dialog is very helpful with Meta support matters. Onboarding on WhatsApp is finally simple.” Lucas Zimmermann, Co-founder at Wax

Frequently Asked Questions

Is There a Native 360Dialog App in Zapier?

Yes. 360Dialog has a published app in Zapier’s directory (version 1.3.0), listed under the Communication category. It connects directly, with no custom webhook or HTTP module required.[1]

Do I Need a Developer to Set Up the Integration?

No. The entire setup happens in Zapier’s no-code editor. You paste your 360Dialog API key, pick a trigger, pick an action, and the Zap runs.[2]

What Is the Difference Between the 360Dialog App and Zapier’s Built-In WhatsApp Business App?

The 360Dialog app connects through the 360Dialog WhatsApp Business API, using your 360Dialog API key and your 360Dialog-managed number. Zapier’s built-in “WhatsApp Business” app connects directly to Meta’s Cloud API via OAuth.[5] The two apps are separate; a 360Dialog API key will not work with Zapier’s built-in WhatsApp Business app, and a Meta OAuth connection will not work with the 360Dialog app.

Can I Send Template Messages with Variables?

Yes. The Send Template Message action supports approved templates. Variables in the template are mapped to fields from earlier steps in the Zap.[1]

What Happens When I Message Someone Outside the 24-Hour Customer Service Window?

Only pre-approved template messages go through outside the 24-hour window. Free-form text and media messages will fail. The window opens each time a customer messages your number.[7]

Sources

[1] Zapier, “360dialog Integrations,” zapier.com/apps/360dialog/integrations. Accessed 3 Sep 2026.

[2] 360Dialog, “Zapier Integration,” help.360dialog.com/en/articles/9688265-zapier-integration. Accessed 3 Sep 2026.

[3] 360Dialog, “API Keys,” docs.360dialog.com/docs/hub/api-key. Accessed 3 Sep 2026.

[4] Zapier, “Plans & Pricing,” zapier.com/pricing. Accessed 3 Sep 2026.

[5] Zapier, “How to get started with WhatsApp Business on Zapier,” help.zapier.com/hc/en-us/articles/40123068069005. Accessed 3 Sep 2026.

[6] 360Dialog, “Pricing,” 360dialog.com/pricing. Accessed 3 Sep 2026.

[7] Meta, “Pricing on the WhatsApp Business Platform,” developers.facebook.com/docs/whatsapp/pricing. Accessed 3 Sep 2026.

[8] 360Dialog, “Set Multiple Webhooks for Phone Number,” docs.360dialog.com/partner/onboarding/webhook-events-and-setup/set-multiple-webhooks-for-phone-number. Accessed 3 Sep 2026.

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