Tag: 360Pilot
360Pilot, 360Dialog’s WhatsApp campaign measurement product: spend audits, entry points, and conversion tracking.
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How to Audit Your WhatsApp Spend
A WhatsApp spend audit compares what each entry point costs with the conversions it produces, so you can cut spending that loses money.
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Click-to-WhatsApp Ads (CTWA): How They Work, What They Cost, and How to Measure Them
Click-to-WhatsApp ads open a WhatsApp chat from a Meta ad, and replying within 24 hours opens a free messaging window of up to 7 days.
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