Tag: AI Pricing
Costs and pricing models for AI features on the WhatsApp Business API, including Meta Business Agent per-token pricing.
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Meta Business Agent vs a Third-Party AI Agent on the Same WhatsApp Account
Meta Business Agent charges a flat $2.00 per million tokens and bundles AI processing with message delivery in a single charge, while a third-party AI agent on the same WhatsApp Account separates AI costs from messaging costs and leaves the BSP app in control of conversation routing. Choosing between the two paths means comparing cost…
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