Tag: AI Pricing
Costs and pricing models for AI features on the WhatsApp Business API, including Meta Business Agent per-token pricing.
-
Meta Business Agent Per-Token Pricing: What a Reply Actually Costs
A Meta Business Agent reply costs about 4 to 5 US cents: Meta bills $2.00 per million tokens and a typical reply uses 20,000 to 25,000 tokens.
-
Meta Business Agent vs a Third-Party AI Agent on the Same WhatsApp Account
Meta Business Agent charges a flat $2.00 per million tokens and bundles AI processing with message delivery in a single charge, while a third-party AI agent on the same WhatsApp Account separates AI costs from messaging costs and leaves the BSP app in control of conversation routing. Choosing between the two paths means comparing cost…
Ready to explore what WhatsApp can do for your business?
From API access to managed campaigns, find the
approach that fits your needs.