The free WhatsApp health check reviews every conversation on your number, from ad chats to paid messages, and ranks what to fix first. It looks at how fast you reply, where customers stop answering, how many chats turn into sales, how your paid campaigns perform, and what each type of message costs you. You get a short report in plain language with what is working, what needs attention, and next steps ranked by how much they help. Your first month is free, with no commitment, and after that you choose a monthly, biweekly, or weekly report.
Key Takeaways
- The health check covers chats your customers start, chats from your Click-to-WhatsApp ads, and paid messages such as marketing campaigns, order updates, and reminders.
- It checks reply speed, where customers stop answering, conversion rate, paid campaign results, and cost per chat.
- The report lists what to keep doing and what to fix for each type of conversation, with next steps ranked by how much they help.
- The first month is free for each WhatsApp Business number, with no commitment; after that, reports cost €100 a month for monthly, €150 for biweekly, or €250 for weekly, excluding VAT.
- It works with any WhatsApp Business API provider, and your data is reviewed only with your permission.
What Is 360Pilot?
360Pilot is the WhatsApp campaign measurement product from 360Dialog, an Official Meta Solution Partner, and it connects your conversations to outcomes such as appointments, subscriptions, and purchases, so you can see which campaigns are worth scaling.[1] It works with any provider and brings all your performance data into one place.[2] Meta’s new account model also lets a business share its phone number with more than one partner, with separate billing for each partner.[3]
An entry point is where a conversation starts: a Click-to-WhatsApp ad, a paid template (a pre-approved message your business sends first), or an organic chat a customer opens from a link, button, or QR code.[4] A conversion event is the moment a lead reaches your goal, such as an appointment or a purchase.
If you want cost per acquisition, spend, and conversions for every entry point in one dashboard, join early access to 360Pilot.
What Does the WhatsApp Health Check Cover?
The health check covers every type of conversation on your number and turns it into a report with ranked next steps, in four stages.[5]
| Stage | What happens | What you get |
|---|---|---|
| Read | The team looks at chats customers start, chats from your ads, and paid messages | A full picture of every conversation type on your number |
| Analyze | The team checks reply speed, conversion, campaigns, and cost | Where customers stop answering and what each message type costs |
| Report | You receive a short report in plain language | What to keep doing and what to fix, for each conversation type |
| Optimize | You get clear next steps, most useful first | Simple changes, each with what to do and why it helps |
What Does the Health Check Measure?
The health check measures five things across all your conversations: reply speed, where customers stop answering, conversion rate, paid campaign results, and cost per chat.
- Reply speed: how fast your team or automation answers, including after business hours.
- Drop-off: where customers stop answering, such as leads who go quiet after one reply.
- Conversion rate: how many chats turn into sales.
- Paid campaign results: how your marketing campaigns and Click-to-WhatsApp ads perform.
- Cost per chat: what each type of message costs you, including messages that cost more than needed.
Paid messages are billed by Meta, and since October 1, 2026, so are service messages, the replies you send inside an open chat, after the free monthly tier. The next steps in the report are the kind of change that moves these numbers: an automatic reply after business hours, a follow-up for ad leads who went quiet, or sending reminders as utility messages at a lower cost.
If you want our team working alongside yours on reply speed, follow-ups, and campaigns, talk to us about Performance Messaging.
How Do You Start the Health Check?
You start the health check by filling in a short form on the health check page, and the team contacts you to begin your free month.
- Open the form. Select “Start my free month” on the health check page.
- Say whether you are a 360Dialog client. If you are, the form takes you to your 360Dialog account.
- Share your contact details. Add your name, corporate email address, phone number, and company.
- Wait for the team. The team contacts you to start your free month and reviews your data only with your permission.
What Does It Cost, and What Happens After the Free Month?
The first month is free for each WhatsApp Business number, and there is no commitment: you subscribe only if the health check helps. After the free month, you choose how often you want a report.
| Report frequency | Best for | Price per number |
|---|---|---|
| Monthly | A regular check on the changes you make | €100 per month |
| Biweekly | Regular campaigns and a steady flow of conversations | €150 per month |
| Weekly | Busy numbers running several campaigns and support initiatives | €250 per month |
Prices are per WhatsApp Business number, excluding VAT.
If you want to see which of your conversations cost money without turning into sales, audit your WhatsApp spend with a free first month.
Frequently Asked Questions
Can You Keep Your Current WhatsApp Provider and Use the Health Check?
Yes, the health check works with any WhatsApp Business API provider, so you keep your current setup.
How Is the Health Check Different From a Manual Spend Audit?
A manual spend audit is one you run yourself in six steps, from listing your entry points to cutting, fixing, or scaling them, as our guide to the WhatsApp spend audit explains. The health check does the reading and analysis for you and adds reply speed and drop-off to the cost and conversion figures.
How Is the Health Check Different From Performance Messaging?
Performance Messaging is our ongoing service in which our team works alongside yours on WhatsApp strategy, journey building, and performance optimization, with campaign performance tracked in 360Pilot. The health check is a report with ranked next steps for the conversations and campaigns your own team runs.
Sources
[1] 360Dialog, Get Started with 360Pilot (360Pilot documentation). https://docs.360dialog.com/360pilot/start-here/get-started-with-360pilot (accessed October 15, 2026)
[2] 360Dialog, 360Pilot. https://360dialog.com/360pilot (accessed October 15, 2026)
[3] Meta for Developers, Updates to WhatsApp Business Accounts (updated September 22, 2026). https://developers.facebook.com/documentation/business-messaging/whatsapp/account-model-evolution (accessed October 15, 2026)
[4] 360Dialog, Understanding the Funnels Dashboard (360Pilot documentation). https://docs.360dialog.com/360pilot/funnels-dashboard/understanding-the-funnels-dashboard (accessed October 15, 2026)
[5] 360Dialog, Free WhatsApp Health Check. https://lp.360dialog.com/360-pilot-reports/ (accessed October 15, 2026)
