Tag: Meta Business Agent
Content about Meta Business Agent (MBA): setup, eligibility, pricing, and integration with the WhatsApp Business API.
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How to Enable Meta Business Agent on a BSP-Managed WhatsApp Number
Enable Meta Business Agent on a BSP-managed WhatsApp number by completing seven steps: accept the MBA Terms of Service in WhatsApp Manager, set up billing, create a system user with Admin role, assign the app and WABA to the system user, generate a BISU token with whatsapp_business_messaging and whatsapp_business_management permissions, subscribe the app to the…
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Meta Business Agent Eligibility: Excluded Verticals, Number Conditions, and How to Check
Meta Business Agent is available to any WhatsApp Cloud API number that meets six conditions simultaneously: supported vertical, Cloud API management, good standing, eligible country, business trust and verification, and no conflicting messaging product. Seven verticals are excluded: finance, government, health, alcohol, gambling, over-the-counter drugs, and matrimony services. The eligibility endpoint returns a single boolean,…
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Who Bills You for Meta Business Agent Messages, and Why It’s Not Your BSP
Meta bills every business directly for Meta Business Agent messages, including businesses whose WhatsApp number is managed through a Business Solution Provider (BSP), at $2.00 per 1 million tokens. The charge took effect on August 1, 2026 at 12pm PT, and the invoice comes from Meta against a credit line held in the business’s own…
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Meta Business Agent: The Complete Guide for WhatsApp API Users
Meta Business Agent is an enterprise AI agent that answers WhatsApp customers in the business’s own voice, using the business’s knowledge and connected systems, on numbers managed through the Cloud API. That includes numbers managed through a Business Solution Provider (BSP) or Embedded Signup. Meta launched the platform on July 1, 2026 and began charging…
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Meta Business Agent Is Here – And 360Dialog Is Your Partner to Get There Without the Guesswork
WhatsApp is getting an AI upgrade. Meta Business Agent (MBA) is Meta’s new enterprise AI agent that talks to your customers directly on WhatsApp, in your brand’s voice, answering from your own knowledge, taking actions in your systems through connectors, and handing off to your app or a human when it needs to. Once enabled,…
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