Automatic conversion detection, no setup
Gerrit Rode
Founder, 360Dialog
Frequently asked questions
Does 360Pilot work with other WhatsApp providers?
Yes. 360Pilot connects to any WhatsApp provider - you don’t need to switch platforms to use it. All your performance data lands in one place regardless of where your messages are sent from. Managing WhatsApp for multiple clients?
See the Partner Platform
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How does 360Pilot connect WhatsApp conversations to purchases?
360Pilot tracks every step between first touch and final purchase - QR code scans, ad clicks, WhatsApp chats, and conversion events. It connects your WhatsApp activity to your CRM, Shopify store, or Salesforce account so you can see exactly which conversations drove revenue.
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What metrics does 360Pilot show?
Beyond standard delivery and open rates, 360Pilot shows CAC, LTV, ROAS, cost per acquisition, source breakdown, and revenue per campaign. You see which messages, creatives, and entry points actually convert - not just which ones got read.
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Does 360Pilot track Click-to-WhatsApp ads?
Yes. 360Pilot tracks Facebook and Instagram ad clicks as entry points, so you can see exactly which ads started a WhatsApp conversation and whether that conversation converted to a sale. You get real ROAS on your Click-to-WhatsApp campaigns - not just click counts.
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Is 360Pilot a WhatsApp marketing analytics tool or a campaign tracker?
Both. 360Pilot combines WhatsApp marketing analytics (open rates, delivery, conversation metrics) with full WhatsApp campaign tracking (entry points, conversion events, revenue attribution) in one platform. The difference from standard analytics is that 360Pilot doesn't stop at conversation metrics - it follows the customer through to the actual purchase, so you see real ROAS instead of vanity numbers.
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