Automating WhatsApp Business API workflows with tools like Zapier, n8n, Make, and custom chatbot platforms.

A community node maintained by the 360Dialog team connects n8n to the WhatsApp Business API with automatic webhook registration, text, media, and template messaging, all from inside your workflows. The node handles the full webhook lifecycle: it registers a new URL on activation and restores the previous one when you deactivate it. That means no…

When Meta Business Agent is enabled on a WhatsApp number managed through a Business Solution Provider (BSP), the partner app stops being the primary responder: Consumer messages arrive on the standby webhook field while the agent holds control, and the app regains control by sending a message or, as the configured escalation partner, by calling…

360Dialog has a native app in Zapier’s directory (version 1.3.0) that connects a WhatsApp Business API number to 9,000+ apps without code. The app supports one instant trigger (New Inbound Message) and three messaging actions (Send Text Message, Send Template Message, Send Media Message). A team pastes its API key from the 360Dialog Hub into…

Automating WhatsApp means connecting a business phone number to the tools that already run the operation, so messages go out when an event fires, not when someone remembers to type one. That connection runs on the WhatsApp Business API, which is the programmatic layer Meta provides for sending and receiving messages at scale. The API…

Your template got rejected, Meta didn’t give a clear reason, and your campaign is sitting idle. The cause is rarely random. It’s usually one of four or five repeating patterns that show up across nearly every account dealing with rejections at scale. Once you can spot which pattern you’re in, the fix is usually straightforward.…

Over the past year, Meta has quietly shifted the center of gravity in WhatsApp campaign execution, away from hard messaging limits and toward quality-based pacing. Most teams haven’t adjusted yet. You can still send high volumes, and the WhatsApp messaging limit tiers (250, 2K, 10K and up) technically still exist. But they’re no longer what…

If you’re running Click to WhatsApp ads, you’re unlocking a time-bound engagement window that can dramatically shift your acquisition economics. Most teams treat CTWA like a simple traffic channel. They optimize for CPC, maybe cost per conversation, and stop there. But that’s a mistake. The real leverage sits after the click. When a user enters…
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