How Hatif Grew Its Active WhatsApp Channel Base by 30% Month-on-Month with 360Dialog
Hatif, a Saudi business communications platform for startups and SMBs, partnered with 360Dialog to streamline WhatsApp Business onboarding and support a fast-growing channel base, enabling more than 441,000 conversations in under six months of tracked activity.
The Challenge
Scaling a Unified Communications Platform for Saudi SMBs
As teams grow, customer communications can quickly become fragmented across personal phones, separate SIM cards, and individual messaging accounts. What works for a small team becomes harder to manage once more employees need shared access, consistent routing, and visibility into customer interactions.
Hatif was built to centralize that experience for startups and SMBs in Saudi Arabia: its web and mobile platform combines cloud telephony with a shared WhatsApp inbox, configurable call routing, customer assignment and records, AI-powered call summaries and satisfaction analysis, reporting, and API integrations.
However, embedding WhatsApp Business into that broader communications product required infrastructure that could grow with the platform. Hatif therefore needed a WhatsApp Business Solution Provider that could streamline channel onboarding, maintain reliable API performance as its active account base expanded, provide predictable costs, and offer responsive support when issues arose.
As teams grow, customer communications can quickly become fragmented across personal phones, separate SIM cards, and individual messaging accounts. What works for a small team becomes harder to manage once more employees need shared access, consistent routing, and visibility into customer interactions.
Hatif was built to centralize that experience for startups and SMBs in Saudi Arabia: its web and mobile platform combines cloud telephony with a shared WhatsApp inbox, configurable call routing, customer assignment and records, AI-powered call summaries and satisfaction analysis, reporting, and API integrations.
However, embedding WhatsApp Business into that broader communications product required infrastructure that could grow with the platform. Hatif therefore needed a WhatsApp Business Solution Provider that could streamline channel onboarding, maintain reliable API performance as its active account base expanded, provide predictable costs, and offer responsive support when issues arose.
The Solution
A BSP Partnership Built for Faster Onboarding and Sustainable Scale
Hatif selected 360Dialog based on four operational priorities central to its platform strategy:
Streamlined channel onboarding: Because speed shapes the client's first experience, Hatif needed a setup process that could move businesses from registration to active WhatsApp communication with minimal delay. With 360Dialog's onboarding infrastructure, new clients can activate a WhatsApp Business number and begin using Hatif's messaging and collaboration features through a streamlined setup flow.
Reliable API infrastructure: As Hatif's channel base expanded, it needed an API layer capable of supporting more accounts and increasing message activity consistently. 360Dialog provided the infrastructure required to continue onboarding new channels while supporting the platform's ongoing growth.
Transparent, predictable pricing: For a platform serving SMBs, pricing clarity is essential. 360Dialog's transparent channel-fee structure gave Hatif a more predictable foundation for its own product pricing and unit economics, without additional support surcharges.
Responsive partner support: Because infrastructure issues can quickly become customer experience issues, Hatif also needed a support team that understood partner environments. With 24/7 human support and a median response time of 34 minutes, 360Dialog gave Hatif a direct path to resolution whenever questions or issues arose.
Hatif selected 360Dialog based on four operational priorities central to its platform strategy:
Streamlined channel onboarding: Because speed shapes the client's first experience, Hatif needed a setup process that could move businesses from registration to active WhatsApp communication with minimal delay. With 360Dialog's onboarding infrastructure, new clients can activate a WhatsApp Business number and begin using Hatif's messaging and collaboration features through a streamlined setup flow.
Reliable API infrastructure: As Hatif's channel base expanded, it needed an API layer capable of supporting more accounts and increasing message activity consistently. 360Dialog provided the infrastructure required to continue onboarding new channels while supporting the platform's ongoing growth.
Transparent, predictable pricing: For a platform serving SMBs, pricing clarity is essential. 360Dialog's transparent channel-fee structure gave Hatif a more predictable foundation for its own product pricing and unit economics, without additional support surcharges.
Responsive partner support: Because infrastructure issues can quickly become customer experience issues, Hatif also needed a support team that understood partner environments. With 24/7 human support and a median response time of 34 minutes, 360Dialog gave Hatif a direct path to resolution whenever questions or issues arose.
The results
30% Month-on-Month Channel Growth and 441,000+ Conversations Enabled
During the measured period, Hatif grew to a three-digit base of active WhatsApp Business channels on 360Dialog's infrastructure. This expanding channel base reflects Hatif's commercial momentum, supported by a more streamlined onboarding experience.
At the same time, the number of active channels grew by 30% month-on-month. As more businesses and channels joined the platform, 360Dialog's API infrastructure continued to support the additional account and messaging activity.
In under six months of tracked activity, Hatif and 360Dialog enabled more than 441,000 WhatsApp Business conversations for businesses in Saudi Arabia. Together, these results demonstrate how faster onboarding, reliable infrastructure, predictable partner costs, and responsive support can help a communications platform scale its WhatsApp offering.
During the measured period, Hatif grew to a three-digit base of active WhatsApp Business channels on 360Dialog's infrastructure. This expanding channel base reflects Hatif's commercial momentum, supported by a more streamlined onboarding experience.
At the same time, the number of active channels grew by 30% month-on-month. As more businesses and channels joined the platform, 360Dialog's API infrastructure continued to support the additional account and messaging activity.
In under six months of tracked activity, Hatif and 360Dialog enabled more than 441,000 WhatsApp Business conversations for businesses in Saudi Arabia. Together, these results demonstrate how faster onboarding, reliable infrastructure, predictable partner costs, and responsive support can help a communications platform scale its WhatsApp offering.
Looking to embed and scale WhatsApp Business across your communications platform, like Hatif?
Looking to embed and scale WhatsApp Business across your communications platform, like Hatif?
Talk to Our Partnerships Team
Talk to Our Partnerships Team
