Category: Templates & Messaging
WhatsApp message template approval, template categories, CTWA ad strategy, and messaging best practices.
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The 72-Hour Click-to-WhatsApp Ad Window: A Performance Playbook
If you’re running Click to WhatsApp ads, you’re unlocking a time-bound engagement window that can dramatically shift your acquisition economics. Most teams treat CTWA like a simple traffic channel. They optimize for CPC, maybe cost per conversation, and stop there. But that’s a mistake. The real leverage sits after the click. When a user enters…
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