Education
Education
Education
Lead Generation
Lead Generation
Lead Generation
Asia
Asia
Asia
How Supernova AI Cut Lead Costs by 80% with WhatsApp Marketing Messages
How Supernova AI Cut Lead Costs by 80% with WhatsApp Marketing Messages
Children’s educational platform optimized targeting and tracking, achieving higher ROAS and lower lead costs in just three months.
Children’s educational platform optimized targeting and tracking, achieving higher ROAS and lower lead costs in just three months.
Children’s educational platform optimized targeting and tracking, achieving higher ROAS and lower lead costs in just three months.
Moema Vianna
Moema Vianna
Product Marketing Manager
Product Marketing Manager
80%
80%
80%
Lower Cost Per Qualified Lead
Lower Cost Per Qualified Lead
Lower Cost Per Qualified Lead
60%
60%
60%
Higher ROAS
Higher ROAS
Higher ROAS
3 months
3 months
3 months
to see results
to see results
to see results
About the client
About the client
About the client
Supernova AI is a leading educational platform for children, providing interactive learning experiences that combine technology and personalized education.
Supernova AI is a leading educational platform for children, providing interactive learning experiences that combine technology and personalized education.
Supernova AI is a leading educational platform for children, providing interactive learning experiences that combine technology and personalized education.
Industry:
Industry:
Industry:
Education
Education
Education
Region:
Region:
Region:
Asia
Asia
Asia
Use Case:
Use Case:
Use Case:
Lead Generation
Lead Generation
Lead Generation
How Supernova AI Cut Lead Costs by 80% with WhatsApp Marketing Messages
How Supernova AI Cut Lead Costs by 80% with WhatsApp Marketing Messages
How Supernova AI Cut Lead Costs by 80% with WhatsApp Marketing Messages
Children’s educational platform optimized targeting and tracking, achieving higher ROAS and lower lead costs in just three months.
Children’s educational platform optimized targeting and tracking, achieving higher ROAS and lower lead costs in just three months.
Children’s educational platform optimized targeting and tracking, achieving higher ROAS and lower lead costs in just three months.
The Challenge
High Lead Costs and Inefficient Campaigns
High Lead Costs and Inefficient Campaigns
High Lead Costs and Inefficient Campaigns
Supernova AI, a cutting-edge educational platform for children, was struggling with high lead costs and poor campaign performance. Despite running digital ads, they faced inefficient targeting and limited visibility into customer behavior, making it difficult to generate qualified leads cost-effectively.
Previous approaches lacked accurate funnel tracking, which impacted remarketing strategies and overall ROAS.
Supernova AI, a cutting-edge educational platform for children, was struggling with high lead costs and poor campaign performance. Despite running digital ads, they faced inefficient targeting and limited visibility into customer behavior, making it difficult to generate qualified leads cost-effectively.
Previous approaches lacked accurate funnel tracking, which impacted remarketing strategies and overall ROAS.
Supernova AI, a cutting-edge educational platform for children, was struggling with high lead costs and poor campaign performance. Despite running digital ads, they faced inefficient targeting and limited visibility into customer behavior, making it difficult to generate qualified leads cost-effectively.
Previous approaches lacked accurate funnel tracking, which impacted remarketing strategies and overall ROAS.
The Solution
Smarter Targeting Through WhatsApp and Pixel Tracking
Smarter Targeting Through WhatsApp and Pixel Tracking
Smarter Targeting Through WhatsApp and Pixel Tracking
Supernova AI integrated WhatsApp Marketing Messages into their strategy, supported by 360Dialog as their trusted Business Solution Provider. By firing pixel events with Meta and tracking ad-level performance across WhatsApp flows, they gained valuable insights into customer behavior.
This data-driven approach enabled better creative optimization and remarketing segmentation, ensuring ads reached more qualified prospects. With refined targeting and continuous optimization, campaigns became significantly more cost-efficient.
Supernova AI integrated WhatsApp Marketing Messages into their strategy, supported by 360Dialog as their trusted Business Solution Provider. By firing pixel events with Meta and tracking ad-level performance across WhatsApp flows, they gained valuable insights into customer behavior.
This data-driven approach enabled better creative optimization and remarketing segmentation, ensuring ads reached more qualified prospects. With refined targeting and continuous optimization, campaigns became significantly more cost-efficient.
Supernova AI integrated WhatsApp Marketing Messages into their strategy, supported by 360Dialog as their trusted Business Solution Provider. By firing pixel events with Meta and tracking ad-level performance across WhatsApp flows, they gained valuable insights into customer behavior.
This data-driven approach enabled better creative optimization and remarketing segmentation, ensuring ads reached more qualified prospects. With refined targeting and continuous optimization, campaigns became significantly more cost-efficient.
The results
Lower Costs, Higher ROAS in 3 Months
Lower Costs, Higher ROAS in 3 Months
Lower Costs, Higher ROAS in 3 Months
Within just three months, Supernova AI achieved measurable improvements:
80% decrease in cost per qualified lead
60% increase in ROAS
By combining WhatsApp’s conversational power with advanced tracking, Supernova AI transformed its lead generation strategy, achieving higher quality leads at a fraction of the previous cost.
Within just three months, Supernova AI achieved measurable improvements:
80% decrease in cost per qualified lead
60% increase in ROAS
By combining WhatsApp’s conversational power with advanced tracking, Supernova AI transformed its lead generation strategy, achieving higher quality leads at a fraction of the previous cost.
Within just three months, Supernova AI achieved measurable improvements:
80% decrease in cost per qualified lead
60% increase in ROAS
By combining WhatsApp’s conversational power with advanced tracking, Supernova AI transformed its lead generation strategy, achieving higher quality leads at a fraction of the previous cost.
“WhatsApp helped us set up easier tracking of funnels and improved our targeting for remarketing use cases. This made a huge difference in optimizing our campaigns and achieving better results.”
“WhatsApp helped us set up easier tracking of funnels and improved our targeting for remarketing use cases. This made a huge difference in optimizing our campaigns and achieving better results.”
“WhatsApp helped us set up easier tracking of funnels and improved our targeting for remarketing use cases. This made a huge difference in optimizing our campaigns and achieving better results.”
Nawin Krishna
CIO at Supernova AI
Ready to Get Similar Results?
Looking to achieve the same kind of transformative results as Supernova AI? 360Dialog helps businesses turn WhatsApp into a high-performance marketing channel, lowering acquisition costs and boosting ROAS.
Ready to Get Similar Results?
Looking to achieve the same kind of transformative results as Supernova AI? 360Dialog helps businesses turn WhatsApp into a high-performance marketing channel, lowering acquisition costs and boosting ROAS.
Ready to Get Similar Results?
Looking to achieve the same kind of transformative results as Supernova AI? 360Dialog helps businesses turn WhatsApp into a high-performance marketing channel, lowering acquisition costs and boosting ROAS.
© 2025 360dialog GmbH
Official Meta Solution Partner
© 2025 360dialog GmbH
Official Meta Solution Partner
© 2025 360dialog GmbH
Official Meta Solution Partner
© 2025 360dialog GmbH
Official Meta Solution Partner