Services
Services
Services
Cart Recovery
Cart Recovery
Cart Recovery
Latin America
Latin America
Latin America
How DR Lava Tudo Cut Cart Abandonment in Half with WhatsApp Marketing Messages
How DR Lava Tudo Cut Cart Abandonment in Half with WhatsApp Marketing Messages
Personalized WhatsApp campaigns doubled cart recovery and reduced cost per conversation by 80%.
Personalized WhatsApp campaigns doubled cart recovery and reduced cost per conversation by 80%.
Personalized WhatsApp campaigns doubled cart recovery and reduced cost per conversation by 80%.
Moema Vianna
Moema Vianna
Product Marketing Manager
Product Marketing Manager
110%
110%
110%
Increase in cart recovery
Increase in cart recovery
Increase in cart recovery
830K+
830K+
830K+
Conversations in one year
Conversations in one year
Conversations in one year
80%
80%
80%
Lower cost per conversation
Lower cost per conversation
Lower cost per conversation
About the client
About the client
About the client
DR Lava Tudo is one of Brazil’s leading home cleaning service providers, offering professional cleaning solutions for residential and commercial customers.
DR Lava Tudo is one of Brazil’s leading home cleaning service providers, offering professional cleaning solutions for residential and commercial customers.
DR Lava Tudo is one of Brazil’s leading home cleaning service providers, offering professional cleaning solutions for residential and commercial customers.
Industry:
Industry:
Industry:
Services
Services
Services
Region:
Region:
Region:
Latin America
Latin America
Latin America
Use Case:
Use Case:
Use Case:
Cart Recovery
Cart Recovery
Cart Recovery
How DR Lava Tudo Cut Cart Abandonment in Half with WhatsApp Marketing Messages
How DR Lava Tudo Cut Cart Abandonment in Half with WhatsApp Marketing Messages
How DR Lava Tudo Cut Cart Abandonment in Half with WhatsApp Marketing Messages
Personalized WhatsApp campaigns doubled cart recovery and reduced cost per conversation by 80%.
Personalized WhatsApp campaigns doubled cart recovery and reduced cost per conversation by 80%.
Personalized WhatsApp campaigns doubled cart recovery and reduced cost per conversation by 80%.
The Challenge
Turning Abandoned Carts Into Completed Sales
Turning Abandoned Carts Into Completed Sales
Turning Abandoned Carts Into Completed Sales
DR Lava Tudo, a leading home cleaning company in Brazil, was struggling with high cart abandonment rates, losing a lot of potential orders. Despite previous campaigns, customers often abandoned their carts due to delayed responses and lack of personalized and timely follow-ups.
The company needed a cost-efficient solution to re-engage customers, lower acquisition costs, and turn missed opportunities into sales.
DR Lava Tudo, a leading home cleaning company in Brazil, was struggling with high cart abandonment rates, losing a lot of potential orders. Despite previous campaigns, customers often abandoned their carts due to delayed responses and lack of personalized and timely follow-ups.
The company needed a cost-efficient solution to re-engage customers, lower acquisition costs, and turn missed opportunities into sales.
DR Lava Tudo, a leading home cleaning company in Brazil, was struggling with high cart abandonment rates, losing a lot of potential orders. Despite previous campaigns, customers often abandoned their carts due to delayed responses and lack of personalized and timely follow-ups.
The company needed a cost-efficient solution to re-engage customers, lower acquisition costs, and turn missed opportunities into sales.
The Solution
Automating Cart Recovery with Personalized Messaging
Automating Cart Recovery with Personalized Messaging
Automating Cart Recovery with Personalized Messaging
To address these challenges, DR Lava Tudo adopted WhatsApp Marketing Messages integrated directly with their CRM through 360Dialog.
They implemented automated cart recovery flows and ads that click to WhatsApp, enabling real-time, personalized follow-ups with customers.
This streamlined communication reduced response times and nurtured leads with tailored promotions, making it easier to recover lost carts at scale.
To address these challenges, DR Lava Tudo adopted WhatsApp Marketing Messages integrated directly with their CRM through 360Dialog.
They implemented automated cart recovery flows and ads that click to WhatsApp, enabling real-time, personalized follow-ups with customers.
This streamlined communication reduced response times and nurtured leads with tailored promotions, making it easier to recover lost carts at scale.
To address these challenges, DR Lava Tudo adopted WhatsApp Marketing Messages integrated directly with their CRM through 360Dialog.
They implemented automated cart recovery flows and ads that click to WhatsApp, enabling real-time, personalized follow-ups with customers.
This streamlined communication reduced response times and nurtured leads with tailored promotions, making it easier to recover lost carts at scale.
The results
Doubling Cart Recovery, Slashing Costs
Doubling Cart Recovery, Slashing Costs
Doubling Cart Recovery, Slashing Costs
The impact was immediate and measurable:
Cart recovery increased by 110% year-over-year, from 4,865 recovered carts in 2023 to 10,702 recovered carts in 2024.
Cost per conversation dropped by 80%, going from R$25 to just R$3.
Over 830,205 conversations were recorded in a single year, driving consistent customer engagement and conversions.
By automating cart recovery, DR Lava Tudo transformed WhatsApp into a high-performing sales channel, significantly cutting costs while boosting revenue.
The impact was immediate and measurable:
Cart recovery increased by 110% year-over-year, from 4,865 recovered carts in 2023 to 10,702 recovered carts in 2024.
Cost per conversation dropped by 80%, going from R$25 to just R$3.
Over 830,205 conversations were recorded in a single year, driving consistent customer engagement and conversions.
By automating cart recovery, DR Lava Tudo transformed WhatsApp into a high-performing sales channel, significantly cutting costs while boosting revenue.
The impact was immediate and measurable:
Cart recovery increased by 110% year-over-year, from 4,865 recovered carts in 2023 to 10,702 recovered carts in 2024.
Cost per conversation dropped by 80%, going from R$25 to just R$3.
Over 830,205 conversations were recorded in a single year, driving consistent customer engagement and conversions.
By automating cart recovery, DR Lava Tudo transformed WhatsApp into a high-performing sales channel, significantly cutting costs while boosting revenue.
“WhatsApp has been a very important channel for establishing a closer and more trusting relationship with our audience. And, through Marketing Messages, our sales have only grown, as we have been able to improve communication, nurture our leads, present our differences and irresistible promotions.”
“WhatsApp has been a very important channel for establishing a closer and more trusting relationship with our audience. And, through Marketing Messages, our sales have only grown, as we have been able to improve communication, nurture our leads, present our differences and irresistible promotions.”
“WhatsApp has been a very important channel for establishing a closer and more trusting relationship with our audience. And, through Marketing Messages, our sales have only grown, as we have been able to improve communication, nurture our leads, present our differences and irresistible promotions.”
Gian Gandra
Partner and Director, DR Lava Tudo
Ready to Get Similar Results?
Looking to achieve the same results as DR Lava Tudo? 360Dialog helps businesses turn WhatsApp into a high-performance channel.
Ready to Get Similar Results?
Looking to achieve the same results as DR Lava Tudo? 360Dialog helps businesses turn WhatsApp into a high-performance channel.
Ready to Get Similar Results?
Looking to achieve the same results as DR Lava Tudo? 360Dialog helps businesses turn WhatsApp into a high-performance channel.
© 2025 360dialog GmbH
Official Meta Solution Partner
© 2025 360dialog GmbH
Official Meta Solution Partner
© 2025 360dialog GmbH
Official Meta Solution Partner
© 2025 360dialog GmbH
Official Meta Solution Partner