{"id":2627,"date":"2026-10-15T09:49:42","date_gmt":"2026-10-15T09:49:42","guid":{"rendered":"https:\/\/360dialog.com\/blog\/?p=2627"},"modified":"2026-10-15T09:58:04","modified_gmt":"2026-10-15T09:58:04","slug":"whatsapp-coexistence","status":"publish","type":"post","link":"https:\/\/360dialog.com\/blog\/whatsapp-coexistence\/","title":{"rendered":"WhatsApp Coexistence: Running the Business App and Cloud API on the Same Number"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>WhatsApp Coexistence lets you automate your number without giving up the app.<\/strong> Your CRM, chatbot or marketing tool can answer customers while your team keeps chatting as usual, and every one-to-one chat shows up in both places. Manual replies stay free with sending capped at 20 messages per second, so very large campaigns are better off with a full move to the API.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"key-takeaways\" class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Software such as a CRM or chatbot can answer customers on your WhatsApp Business number while your team keeps replying by hand, with one-to-one chats visible on both sides.<\/li>\n\n\n\n<li>Replies your team types in the app cost nothing, while messages from your software follow Meta&#8217;s Cloud API pricing.<\/li>\n\n\n\n<li>A Coexistence number sends up to 20 messages per second through the API, so mainly businesses that need faster bulk campaigns gain from a full move.<\/li>\n\n\n\n<li>360Dialog, an Official Meta Solution Partner, connects you in one sign-up, with plans from \u20ac49 \/ $59 per number each month plus Meta&#8217;s message fees.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"what-is-whatsapp-coexistence\" class=\"wp-block-heading\">What Is WhatsApp Coexistence?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coexistence connects a number already in use on the WhatsApp Business app to the <a href=\"https:\/\/360dialog.com\/blog\/whatsapp-cloud-api-or-business-api\/\">Cloud API<\/a>, Meta&#8217;s hosted connection for business software, and mirrors one-to-one messages between the two.[1]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta calls the feature &#8220;Onboard WhatsApp Business app users,&#8221; and Coexistence is the name used in support channels and partner documentation. A company with <a href=\"https:\/\/360dialog.com\/blog\/meta-tech-provider-tiers\/\">Solution Partner or Tech Provider<\/a> status switches Coexistence on in <a href=\"https:\/\/360dialog.com\/blog\/embedded-signup-versions-migration\/\">Embedded Signup<\/a>, the sign-up window where you log in and pick your number.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"how-does-coexistence-work\" class=\"wp-block-heading\">How Does Coexistence Work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each one-to-one chat stays complete on both sides, so your team and your CRM or chatbot always see the same conversation. Any software built on the Cloud API can answer through a Coexistence number, and our guide shows how to <a href=\"https:\/\/360dialog.com\/blog\/whatsapp-automation-connect-your-business-number-to-any-tool\/\">connect a CRM, chatbot, or marketing tool<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your software receives customer messages at its webhook, the web address where Meta delivers each new event, and replies your team sends from the app or a supported linked device arrive there too. Contacts and up to six months of past one-to-one chats can also sync into your software, if you allow it when connecting, while group chats stay in the app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your software can reply freely for 24 hours after a customer&#8217;s last message and, after that, can only send templates, which Meta approves in advance. On a Coexistence number, this 24-hour window starts only with messages that arrive after you connect, and replies from the app never open or extend the window.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">360Dialog, an Official Meta Solution Partner for the WhatsApp Business API, connects Coexistence numbers for businesses directly and for platforms that onboard their own clients.[2]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If your software onboards businesses that work in the WhatsApp Business app, <a href=\"https:\/\/360dialog.com\/partners\">talk to us<\/a> about connecting their numbers with Coexistence through our Partner Platform.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"what-changes-in-the-whatsapp-business-app\" class=\"wp-block-heading\">What Changes in the WhatsApp Business App?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your team keeps the app&#8217;s business tools, such as catalogs, labels, groups, and calls, and only a few chat features and broadcast lists change once the number is connected. Your software can&#8217;t use those tools, because the API side covers one-to-one chats and contacts only.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connecting the number changes the app in three ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Added:<\/strong> support for editing and revoking sent messages in one-to-one chats.<\/li>\n\n\n\n<li><strong>Turned off in one-to-one chats:<\/strong> disappearing messages, view once, and live location.<\/li>\n\n\n\n<li><strong>Broadcast lists:<\/strong> existing lists become read-only, and new ones can no longer be created.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Connecting unlinks every companion device, and your team can then re-link up to four, such as WhatsApp Web, with the Windows and WearOS versions as the only unsupported ones. Three features are off-limits on a Coexistence number: the <a href=\"https:\/\/360dialog.com\/blog\/whatsapp-official-business-account-oba\/\">Official Business Account (OBA)<\/a> badge, voice calls through the <a href=\"https:\/\/360dialog.com\/blog\/whatsapp-calling-api\/\">WhatsApp Calling API<\/a>, and groups your software creates.[3][4][5]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"how-much-does-coexistence-cost\" class=\"wp-block-heading\">How Much Does Coexistence Cost?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Replies your team types in the WhatsApp Business app stay free, and messages from your software are charged at Meta&#8217;s Cloud API rates. Through 360Dialog you also need a subscription plan, which starts at \u20ac49 \/ $59 per number per month with Meta&#8217;s fees on top.[6]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta&#8217;s pricing <a href=\"https:\/\/360dialog.com\/blog\/whatsapp-service-message-charging-october-2026\/\">changed on October 1, 2026<\/a>, when service replies beyond a monthly free allowance became charged, and messages on a Coexistence number now fall into four cost cases.[7]<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Message<\/th><th class=\"has-text-align-center\" data-align=\"center\">Cost<\/th><\/tr><\/thead><tbody><tr><td>Any message your team sends from the app<\/td><td class=\"has-text-align-center\" data-align=\"center\">Free<\/td><\/tr><tr><td>Service message: a free-form reply from your software within 24 hours of a customer&#8217;s last message<\/td><td class=\"has-text-align-center\" data-align=\"center\">1,000 free per number each month, then charged per delivered message<\/td><\/tr><tr><td>Template message from your software: marketing, utility, or authentication<\/td><td class=\"has-text-align-center\" data-align=\"center\">Charged at Meta&#8217;s Cloud API rate for its category<\/td><\/tr><tr><td>Template or service reply from your software in the free entry point window, which opens once you answer a customer who came from a Click to WhatsApp ad and lasts up to 7 days<\/td><td class=\"has-text-align-center\" data-align=\"center\">Free<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you are estimating what your software&#8217;s messages will cost on a Coexistence number, <a href=\"https:\/\/360dialog.com\/pricing\">talk to us<\/a> about our plans and Meta&#8217;s rates for the countries you send to.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"who-is-coexistence-for-and-who-should-move-fully-to-the-api\" class=\"wp-block-heading\">Who Is Coexistence For, and Who Should Move Fully to the API?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coexistence fits small and mid-size businesses whose team serves customers in the WhatsApp Business app and wants software to take over routine replies, reminders, and campaigns, since the number, its chats, and its contacts stay in place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A full move to the API pays off when you need to send faster than 20 messages per second, the fixed speed Meta sets to keep a Coexistence number compatible with the app, or when you want the badge, calls, or groups named above. Campaign size also depends on <a href=\"https:\/\/360dialog.com\/blog\/metas-new-messaging-limits-template-pacing\/\">messaging limits<\/a>, which set how many customers your business can reach with templates, so check both figures before planning a large send.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"how-do-you-keep-a-coexistence-number-connected\" class=\"wp-block-heading\">How Do You Keep a Coexistence Number Connected?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your number stays connected as long as someone uses the WhatsApp Business app on its main phone, since Meta disconnects the API link after about 14 days without activity there. After a phone change or a fresh app registration, the API link returns in the background, typically within a few minutes, as long as you leave the pre-checked reconnect option selected while setting up the new device.[8]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"what-do-you-need-to-get-started\" class=\"wp-block-heading\">What Do You Need to Get Started?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With four things in place, your software can answer on your number as soon as sign-up ends:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>WhatsApp Business app version 2.24.17 or newer on the number you want to connect.<\/li>\n\n\n\n<li>A company Meta has approved as a Solution Partner or Tech Provider to run the sign-up, the kind of WhatsApp provider often called a BSP.<\/li>\n\n\n\n<li>Software that works with the Cloud API, such as a CRM or chatbot, ready to receive messages at a webhook.<\/li>\n\n\n\n<li>With 360Dialog, an account and a subscription plan.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Platforms that onboard their own clients also need Solution Partner or Tech Provider status, a webhook that can accept and process Meta&#8217;s notifications, and Embedded Signup with session logging. Meta is rolling out a flow that asks for your phone number first and enters Coexistence on its own for a line already in use, and a beta lets businesses log in with their WhatsApp Business app account in place of Facebook.[9]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses in the EU, the EEA and the UK have been able to use Coexistence since October 23, 2025. We run Coexistence onboarding through our standard Embedded Signup, and <a href=\"https:\/\/docs.360dialog.com\/partner\/onboarding\/whatsapp-coexistence\/coexistence-onboarding\">our step-by-step guide<\/a> or our customer support team can walk businesses and partners through the process. <strong><a href=\"https:\/\/360dialog.com\/whatsapp-api\">Get API access<\/a> to benefit from our customer support, connect your number through 360Dialog, and let your software answer alongside your team.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"frequently-asked-questions\" class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 id=\"is-coexistence-an-official-meta-feature\" class=\"wp-block-heading\">Is Coexistence an Official Meta Feature?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Coexistence is an official Meta feature for connecting WhatsApp Business app users to the Cloud API, switched on in Embedded Signup by approved Solution Partners and Tech Providers. After sign-up, your team can still send one-to-one messages from the app, and WhatsApp keeps the history in sync on both sides.<\/p>\n\n\n\n<h3 id=\"can-i-go-back-to-using-only-the-app\" class=\"wp-block-heading\">Can I Go Back to Using Only the App?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, the switch-off takes one step in the WhatsApp Business app: Open Settings &gt; Account &gt; Business Platform and select Disconnect Account. Your provider cannot use the Deregister API on a number that runs in both places, so the decision stays with you. Once the link is removed, a new provider can onboard the number through its own sign-up.<\/p>\n\n\n\n<h3 id=\"can-an-api-number-switch-to-coexistence\" class=\"wp-block-heading\">Can an API Number Switch to Coexistence?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No, Coexistence sign-up works only for numbers registered in the WhatsApp Business app, and one already connected to the API falls outside that flow. A business in that position keeps its API line as it is and can bring a second number through Coexistence if its team wants to work in the app.<\/p>\n\n\n\n<h3 id=\"does-it-work-with-click-to-whatsapp-ads\" class=\"wp-block-heading\">Does It Work with Click to WhatsApp Ads?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, businesses on Coexistence can run <a href=\"https:\/\/360dialog.com\/blog\/click-to-whatsapp-ads\/\">Click to WhatsApp ads<\/a>, which open a chat with you, and their provider reports purchase and lead signals through Meta&#8217;s Conversions API. Template and service messages your software sends in the free entry point window, which opens once you answer a customer who came from such an ad and lasts up to 7 days, cost nothing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 id=\"sources\" class=\"wp-block-heading\">Sources<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">[1] Meta for Developers, &#8220;Onboard WhatsApp Business app users.&#8221; Updated June 26, 2026. Accessed October 14, 2026. https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/embedded-signup\/onboarding-business-app-users<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[2] 360Dialog Documentation, &#8220;WhatsApp Coexistence.&#8221; Accessed October 14, 2026. https:\/\/docs.360dialog.com\/partner\/onboarding\/whatsapp-coexistence<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[3] Meta for Developers, &#8220;Official Business Accounts.&#8221; Updated September 19, 2026. Accessed October 14, 2026. https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/official-business-accounts\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[4] Meta for Developers, &#8220;Cloud API Calling.&#8221; Updated June 26, 2026. Accessed October 14, 2026. https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/calling\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[5] Meta for Developers, &#8220;Groups API.&#8221; Updated June 16, 2026. Accessed October 14, 2026. https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/groups\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[6] 360Dialog, &#8220;WhatsApp Business API for Developers.&#8221; Accessed October 14, 2026. https:\/\/360dialog.com\/whatsapp-api<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[7] Meta for Developers, &#8220;Pricing on the WhatsApp Business Platform.&#8221; Updated September 30, 2026. Accessed October 14, 2026. https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/pricing\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[8] Meta for Developers, &#8220;Reconnect offboarded coexistence clients.&#8221; Updated May 21, 2026. Accessed October 14, 2026. https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/embedded-signup\/reconnect-offboarded-coexistence-clients\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">[9] Meta for Developers, &#8220;Changelog.&#8221; Accessed October 14, 2026. https:\/\/developers.facebook.com\/documentation\/business-messaging\/whatsapp\/changelog\/<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"inLanguage\": \"en-US\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Coexistence an Official Meta Feature?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Coexistence is an official Meta feature for connecting WhatsApp Business app users to the Cloud API, switched on in Embedded Signup by approved Solution Partners and Tech Providers. 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