{"id":2350,"date":"2026-10-09T08:35:55","date_gmt":"2026-10-09T08:35:55","guid":{"rendered":"https:\/\/360dialog.com\/blog\/?p=2350"},"modified":"2026-10-06T11:47:41","modified_gmt":"2026-10-06T11:47:41","slug":"360dialog-inbox-vs-wati-respond-io-trengo","status":"publish","type":"post","link":"https:\/\/360dialog.com\/blog\/360dialog-inbox-vs-wati-respond-io-trengo\/","title":{"rendered":"360Dialog Inbox vs WATI vs Respond.io vs Trengo: Which WhatsApp Team Inbox Fits Your Business?"},"content":{"rendered":"\n

Choosing the right WhatsApp team inbox for your needs depends on how many people answer customers, which channels you use, and how your provider charges for each WhatsApp message.<\/strong> This guide puts four team inboxes side by side on price per team size, message fees, features, and support, using each provider’s published pricing as of October 2, 2026. Message fees get extra attention, because from October 1, 2026, the replies your team sends inside a customer conversation carry a charge.<\/p>\n\n\n\n

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Key Takeaways<\/h2>\n\n\n\n
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  1. From October 1, 2026, Meta charges for service replies at the utility rate after 1,000 free service messages per number each month, so the per-message rate becomes a large part of what a team inbox costs.<\/li>\n\n\n\n
  2. 360Dialog Inbox<\/a> is included in the Premium plan at \u20ac99 per number per month, with unlimited users and Meta’s message fees passed through with no markup.<\/li>\n\n\n\n
  3. WATI’s published rate card lists marketing, utility, and service rates above Meta’s, Respond.io charges Meta’s rates and bills contacts above 1,000 on its Growth plan, and Trengo starts at \u20ac299 per month for ten users with a conversation allowance.<\/li>\n<\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    360Dialog Inbox vs WATI vs Respond.io vs Trengo at a Glance<\/h2>\n\n\n\n

    All four providers connect to the official WhatsApp Business API, Meta’s interface for business messaging software, and they differ most on how prices grow with team size and message volume. A Business Solution Provider (BSP) is a company Meta authorizes to connect businesses to that API. The table uses each provider’s pricing page on October 2, 2026, with annual billing first and monthly billing in brackets, and euro prices as shown to a visitor in Germany.[1][2][3][4][5]<\/p>\n\n\n\n

    Feature<\/th>360Dialog Inbox<\/th>WATI<\/th>Respond.io<\/th>Trengo<\/th><\/tr><\/thead>
    Meta partner status<\/strong><\/td>Official Meta Solution Partner at the Premier level<\/td>Meta Official Partner badge on its homepage<\/td>Meta Premier Partner and WhatsApp BSP<\/td>Meta partner and official WhatsApp BSP<\/td><\/tr>
    Price for five users<\/strong><\/td>\u20ac99 per month (Premium, billed month to month)<\/td>\u20ac119 (\u20ac149) on Pro<\/td>$159 ($199) on Growth, the first plan with broadcasts<\/td>\u20ac299 (\u20ac349) on Boost<\/td><\/tr>
    Price for ten users<\/strong><\/td>\u20ac99 per month<\/td>\u20ac314 (\u20ac344): Pro plus five users at \u20ac39 each<\/td>$159 ($199) on Growth<\/td>\u20ac299 (\u20ac349) on Boost<\/td><\/tr>
    Users included<\/strong><\/td>Unlimited<\/td>3 on Growth, 5 on Pro<\/td>5 on Starter, 10 on Growth<\/td>10 on Boost<\/td><\/tr>
    WhatsApp message fees<\/strong><\/td>Meta’s rates, no markup<\/td>WATI’s own rate card<\/td>Meta’s rates, no markup<\/td>Meta’s rate card<\/td><\/tr>
    Other usage charges<\/strong><\/td>None<\/td>Automation triggers above 1,000 to 5,000 per month<\/td>Contacts above 1,000 per month on Growth<\/td>Conversations above the allowance, AI surcharge<\/td><\/tr>
    Broadcasts<\/strong><\/td>Included (Sendout)<\/td>15,000 per month on Growth, unlimited on Pro and Business<\/td>Growth plan and above<\/td>Paid add-on<\/td><\/tr>
    Automation and AI<\/strong><\/td>Automation add-on for inbound WhatsApp flows, plus Zapier, Make, n8n, or your own AI through the Inbox API<\/td>Chatbot builder on all plans, Astra AI agents priced separately<\/td>AI Agents and Workflows from Growth<\/td>AI Agent on all plans, \u20ac0.25 per AI-handled conversation<\/td><\/tr>
    Contacts and CRM<\/strong><\/td>Tags as a lightweight sales pipeline, CRM through Zapier, Make, or n8n<\/td>Contact management, HubSpot from Pro<\/td>Lifecycle stages, HubSpot and Salesforce integrations<\/td>Contact profiles and groups, HubSpot and Salesforce integrations<\/td><\/tr>
    Channels<\/strong><\/td>WhatsApp<\/td>WhatsApp, Instagram, Facebook, TikTok, website widget<\/td>WhatsApp, Instagram, Messenger, Telegram, LINE, WeChat, Viber, email, SMS, TikTok, web chat, VoIP<\/td>WhatsApp, email, live chat, Facebook, Instagram, Telegram, voice<\/td><\/tr>
    Integrations<\/strong><\/td>Zapier, Make, n8n, API, MCP<\/a><\/td>HubSpot, Salesforce, Zoho CRM, Shopify, WooCommerce, Zapier, Make, Klaviyo, API<\/td>HubSpot, Salesforce, Pipedrive, Zendesk, Shopify, Zapier, Make, n8n, API, MCP<\/td>HubSpot, Salesforce, Pipedrive, Shopify, WooCommerce, API from Pro<\/td><\/tr>
    Support<\/strong><\/td>24\/7 human support, first response in under 30 minutes on Premium<\/td>24\/7 email and chat on Pro<\/td>24\/7 human and AI support<\/td>Monday to Friday, 09:30 to 18:30 CET, phone support from Pro<\/td><\/tr>
    Setup<\/strong><\/td>One click from the dashboard, live in minutes<\/td>Dedicated onboarding included with annual plans<\/td>7-day free trial, 28-day onboarding program available as an add-on<\/td>Personalized onboarding on all plans<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Channel, integration, and support details come from each provider’s own pages.[6][7][8][9][10]<\/p>\n\n\n\n

    If you want to see how the \u20ac99 Premium plan compares with the plan your team uses today, talk to us<\/a> and check the plan table on our Inbox page.<\/strong> Our guide to managing WhatsApp as a team with a shared inbox<\/a> covers the setup.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    What a Team Inbox Costs After October 1, 2026<\/h2>\n\n\n\n

    From October 1, 2026, Meta charges for service messages, the free-form replies a business sends inside the 24-hour window after a customer writes, at the same rate as utility messages in each country.[11] Every business phone number gets 1,000 free service messages per month, and Meta charges from the 1,001st. Most of what a team sends from an inbox is service replies, so the per-message rate now weighs as much as the subscription. Our guide to service message charging from October 1, 2026<\/a> covers the change.<\/p>\n\n\n\n

    The rates below are Meta’s and each provider’s published rates for Germany, in US dollars per message.<\/p>\n\n\n\n

    Message type<\/th>Meta’s rate<\/th>360Dialog<\/th>WATI (Growth and Pro)<\/th>Respond.io<\/th>Trengo<\/th><\/tr><\/thead>
    Marketing<\/td>$0.1365<\/td>$0.1365<\/td>$0.2184<\/td>$0.1365<\/td>Meta’s rate card<\/td><\/tr>
    Utility<\/td>$0.0550<\/td>$0.0550<\/td>$0.0990<\/td>$0.0550<\/td>Meta’s rate card<\/td><\/tr>
    Service, from October 1, 2026<\/td>$0.0550 after 1,000 free<\/td>$0.0550 after 1,000 free<\/td>$0.0660 after 1,000 free<\/td>$0.0550 after 1,000 free<\/td>Meta’s rate card<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    WATI’s rate card, dated October 1, 2026, applies to its Growth and Pro plans, with a discount on Business.[12] WATI’s help center states that service messages are billable per message on all plans from October 1, 2026, with current rates shown inside the customer’s wallet.[13] Respond.io states that customers pay only what Meta charges, with no markup.[14] Trengo refers customers to Meta’s rate card and states that it cannot change or discount those rates.[15]<\/p>\n\n\n\n

    The example below models one month for a five-person team in Germany that sends 8,000 service replies, of which 7,000 are billable, and one broadcast of 2,000 marketing messages, to 1,500 contacts.<\/p>\n\n\n\n

    Cost component<\/th>360Dialog<\/th>WATI<\/th>Respond.io<\/th>Trengo<\/th><\/tr><\/thead>
    Subscription<\/td>\u20ac99 (Premium)<\/td>\u20ac119 (Pro)<\/td>$159 (Growth)<\/td>\u20ac299 (Boost) plus broadcasting add-on, price not published<\/td><\/tr>
    2,000 marketing messages<\/td>$273.00<\/td>$436.80<\/td>$273.00<\/td>$273.00 at Meta’s rate<\/td><\/tr>
    7,000 billable service replies<\/td>$385.00<\/td>$462.00<\/td>$385.00<\/td>$385.00 at Meta’s rate<\/td><\/tr>
    Contacts or conversations<\/td>Not charged<\/td>Not charged<\/td>$60.00 for 500 contacts above 1,000<\/td>Service conversations free, others count toward 6,000 per year<\/td><\/tr>
    Published monthly total<\/td>\u20ac99 plus $658.00<\/td>\u20ac119 plus $898.80<\/td>$877.00<\/td>\u20ac299 plus $658.00 plus the broadcasting add-on<\/td><\/tr>
    Approximate total<\/strong>*<\/td>\u20ac685.19<\/span><\/strong><\/td>\u20ac919.71<\/strong><\/td>\u20ac781.29<\/strong><\/td>\u20ac885.19<\/strong> plus the broadcasting add-on<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    *This example is for illustration purposes only. To compare totals in one currency, convert US dollar amounts at the European Central Bank reference rate for October 2, 2026, of \u20ac1 = $1.1225.[17] Exchange rates, provider prices and Meta’s message rates change over time. Your provider or bank may also use a different rate, so check each provider’s current pricing before you decide.<\/em><\/p>\n\n\n\n

    If the same team grows to ten people, the ten-user row in the comparison table applies: 360Dialog, Respond.io Growth, and Trengo Boost keep the same subscription, and WATI Pro adds \u20ac39 per extra user each month. All figures are estimates from public pricing on October 2, 2026, and actual costs depend on country, message mix, currency, and plan.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Where Each Tool Falls Short<\/h2>\n\n\n\n

    Each of the four inboxes has a limit that shows up as your team or your message volume grows.<\/p>\n\n\n\n